{"id":249,"date":"2017-12-18T15:52:40","date_gmt":"2017-12-18T10:22:40","guid":{"rendered":"https:\/\/ripenapps.com\/blog\/?p=249"},"modified":"2025-05-22T15:28:15","modified_gmt":"2025-05-22T09:58:15","slug":"location-based-technology-for-mobile-apps","status":"publish","type":"post","link":"https:\/\/ripenapps.com\/blog\/location-based-technology-for-mobile-apps\/","title":{"rendered":"Location-Based Technology for Mobile Apps"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\">Mobile Technology and the Internet are the most powerful innovations that help us to stay connected from anywhere surpassing the geographical limitations.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\">There are many niches of mobile apps which is influenced by location-based information such as content delivery and personalisation. A personalised and contextually relevant experience is more compelling to users, and increasingly, location is a factor that enhances personalisation and makes the user experience more relevant.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\">According to\u00a0Mobile App Market trends\u00a0and analysis, 2017 will perceive the emergence of Location Based Service, besides the present GPS. This will prove to be a boon for the users as it will provide real-time information.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\">Geo-location can be used for a number of mobile applications. In fact, it has been rightly identified as the backbone for several businesses, without which it will be nearly impossible for the owners to operate it. One of the optimal illustrations that one can put forward, in this case, is cab based apps such as Uber or Ola.<\/span><\/p>\n<h4 style=\"text-align: justify;\">Location-based Approaches for Mobile Applications<\/h4>\n<ul>\n<li>Beacons<\/li>\n<li>GPS<\/li>\n<li>WiFi<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\">1. Bluetooth Low Energy (BLE) &amp; Beacons<\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\">A BLE beacon is a small device \u2013 usually powered by battery or USB \u2013 that emits a Bluetooth Low Energy signal. A modern smartphone in the vicinity can pick up the signal being emitted by the beacon and gain some insight into its own positioning based on knowledge of the beacon\u2019s placement.\u00a0<a href=\"https:\/\/ripenapps.com\/beacon-app-development\" target=\"_blank\" rel=\"noopener\">Beacon App development<\/a> is a widely used approach for location-based marketing and content delivery in Mobile Application.<\/span><\/p>\n<h4 style=\"text-align: justify;\">Advantages of BLE<\/h4>\n<ul style=\"text-align: justify;\">\n<li>Low Power Consumption.<\/li>\n<li>It creates adhoc connection immediately without any wires.<\/li>\n<li>It is used for voice and data transfer.<\/li>\n<li>Bluetooth devices are available at very cheap cost.<\/li>\n<li>It has less interference compared to other wireless technologies due to use of FHSS technique.<\/li>\n<\/ul>\n<h4 style=\"text-align: justify;\">Disadvantages of BLE<\/h4>\n<ul style=\"text-align: justify;\">\n<li>The bandwidth is lower compared to WiFi.<\/li>\n<li>One of the big disadvantages of Bluetooth is security.<\/li>\n<li>Battery usage is more comparable to the condition when Bluetooth is powered OFF.<\/li>\n<\/ul>\n<h4 style=\"text-align: justify;\">Use Cases of BLE<\/h4>\n<ul style=\"text-align: justify;\">\n<li>Retain and Proximity marketing<\/li>\n<li>Event Industry<\/li>\n<li>Payments<\/li>\n<li>Travel Industry<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\">2. GPS Geofencing<\/h3>\n<p style=\"text-align: justify;\"><span data-teams=\"true\">The global positioning system is a satellite-based navigation system consisting of a network of 24 orbiting satellites that are eleven thousand nautical miles in space and in six different orbital paths. Geofencing makes use of GPS technology to pinpoint a user\u2019s location in proximity to a given area. Using the coordinates from a user\u2019s device, messages and actions can be pushed to users devices when they enter a predetermined area. Using <a href=\"https:\/\/www.n-ix.com\/data-analytics-services\/\" target=\"_blank\" rel=\"noopener\">data analytics services<\/a> in geofencing provides insights into user behavior.<\/span><\/p>\n<h4 style=\"text-align: justify;\">Advantages of Geofencing GPS<\/h4>\n<ul style=\"text-align: justify;\">\n<li>Accurate location-based reporting<\/li>\n<li>Widely spread and easily accessible<\/li>\n<li>Required user confirmation<\/li>\n<\/ul>\n<h4 style=\"text-align: justify;\">Disadvantages of Geofencing GPS<\/h4>\n<ul style=\"text-align: justify;\">\n<li>GPS requires a lot of power and therefore drains mobile device batteries quickly<\/li>\n<li>Lacks accuracy indoors as it is susceptible to obstruction<\/li>\n<li>Less accurate for \u201cmicro-location\u201d proximity based activities<\/li>\n<\/ul>\n<h4 style=\"text-align: justify;\">Use Cases of Geofencing GPS<\/h4>\n<ul style=\"text-align: justify;\">\n<li>Drive foot traffic and sales in Retail<\/li>\n<li>Increase sales at restaurants and bars<\/li>\n<li>Sell more food, drinks, and merchandise through proximity offers<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\">3. WiFi<\/h3>\n<p id=\"73c4\" class=\"graf graf--p graf-after--p\" style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\">Wi-Fi is a wireless LAN (Local Area Network) technology that helps to link the electronic devices together using the ISM radio band. Based on the capability of the network, WiFi provides connectivity to its users. Including small and big industries, it becomes widely used by businesses to offer better services to customers. It does not require any app to use. All types of devices can utilize WiFi networking and becomes widely accessible. It requires authentication prior to connect to the network as well as become not a good option for context-aware messaging. Mainly, it is useful for the indoor environment as well as to share or utilize data on the different devices.<\/span><\/p>\n<h4 style=\"text-align: justify;\">Advantages of WiFi<\/h4>\n<ul style=\"text-align: justify;\">\n<li id=\"1025\" class=\"graf graf--p graf-after--p\"><span style=\"font-family: arial, helvetica, sans-serif;\">Widely accessible as numerous mobile devices can connect to the network.<\/span><\/li>\n<li id=\"4d94\" class=\"graf graf--p graf-after--p\"><span style=\"font-family: arial, helvetica, sans-serif;\">The stores had a strong Wi-Fi network has the technology to use it for engaging and pleasing customers.<\/span><\/li>\n<li id=\"6a1f\" class=\"graf graf--p graf-after--p\"><span style=\"font-family: arial, helvetica, sans-serif;\">It does not need an app to operate.<\/span><\/li>\n<\/ul>\n<h4 style=\"text-align: justify;\">Disadvantages of WiFi<\/h4>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-family: arial, helvetica, sans-serif;\">There are major concerns associated with customer privacy and data relevancy since the customers are not directly asked for permission.<\/span><\/li>\n<\/ul>\n<h4 style=\"text-align: justify;\">Use Cases of WiFi<\/h4>\n<ul style=\"text-align: justify;\">\n<li>Location-based advertising over WiFi<\/li>\n<li>indoor environments<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\">A rapid advancement in the location-based technology for<span style=\"color: #0000ff;\"> <a href=\"https:\/\/ripenapps.com\/mobile-app-development\" target=\"_blank\" rel=\"noopener\">Mobile Apps Development<\/a><\/span>\u00a0is increasingly helping the businesses in inflating their profits and rendering efficient, satisfactory and cost-effective services to their potential stream of customers.<\/span><\/p>\n<div class=\"entry-content\">\n<p style=\"text-align: justify;\">Connect with us to discuss how we can leverage your business with Mobile Apps &amp; Location Based Services, Send us your query on\u00a0<a href=\"mailto:sales@ripenapps.com\"><span style=\"color: #0000ff;\"><strong>sales@ripenapps.com<\/strong><\/span><\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mobile Technology and the Internet are the most powerful innovations that help us to stay connected from anywhere surpassing the geographical limitations. There are many niches of mobile apps which &hellip; <\/p>\n","protected":false},"author":1,"featured_media":252,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[23,14],"tags":[101,102,104,99,100,103],"_links":{"self":[{"href":"https:\/\/ripenapps.com\/blog\/wp-json\/wp\/v2\/posts\/249"}],"collection":[{"href":"https:\/\/ripenapps.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ripenapps.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ripenapps.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ripenapps.com\/blog\/wp-json\/wp\/v2\/comments?post=249"}],"version-history":[{"count":7,"href":"https:\/\/ripenapps.com\/blog\/wp-json\/wp\/v2\/posts\/249\/revisions"}],"predecessor-version":[{"id":10072,"href":"https:\/\/ripenapps.com\/blog\/wp-json\/wp\/v2\/posts\/249\/revisions\/10072"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ripenapps.com\/blog\/wp-json\/wp\/v2\/media\/252"}],"wp:attachment":[{"href":"https:\/\/ripenapps.com\/blog\/wp-json\/wp\/v2\/media?parent=249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ripenapps.com\/blog\/wp-json\/wp\/v2\/categories?post=249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ripenapps.com\/blog\/wp-json\/wp\/v2\/tags?post=249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}